Resume

A marketing and communications professional looking for a role that will fully utilize my background in digital and social media.

Highly motivated, loyal and versatile communications specialist with twelve years of experience in account and project management, corporate strategy, and corporate communications. Skilled at using digital and traditional media to build effective, productive working relationships with clients and staff. Excellent knowledge of social media, digital marketing, content management, as well as effective strategies and tactics for employee engagement.

Communications Director
Ivie (Flower Mound, TX)
February 2011 – July 2011

• Established the Communications department as a key part of the company, as well as launched Communications as a new service offering.
• Launched an internal corporate community, which included analyzing various platforms, providing a proposal and business plan to company owners for approval, laying the strategic groundwork to establish the look and tone of the community, launching the community to employees, and ultimately serving as the community manager.
• Supported the department in public relations and event planning services, including writing proposals, project management and attending events as a representative of the client.
• Launched an email newsletter program to share knowledge and key findings with clients and prospects.
• Managed the company volunteer program and planned community service events.
• Handled content planning, management and coordination of the company’s various websites and publications, including social media sites, corporate blog, email communication, as well as internal and external newsletters.
• Launched and managed a team of subject matter experts from various departments in the company who assisted with planning and creating content for the corporate blog and Twitter page.

Director of Business Strategy
Ivie (Flower Mound, TX)                                
April 2006 – February 2011

• Worked with the Executive team to establish the Business Strategy department as an integral part of the company’s evolution.
• Performed extensive research to provide strategic guidance for executive team to determine key initiatives and growth areas.
• Created the company vision, mission and values and rolled out company-wide to re-establish the company in the eyes of employees.
• Spearheaded the development of digital marketing as a new service area for the company, including email, social media, web development, and mobile marketing.
• Provided guidance and advice for clients as they began to embark into the digital marketing space.
• Created a company-wide “town hall” meeting to engage associates in office locations throughout the U.S.
• Launched a corporate employee volunteer program and community service program.
• Launched a corporate blog, Facebook Page and Twitter account to engage with employees, clients and prospects.

Client Services Manager
Ivie (Flower Mound, TX)                                                 
April 2002 – April 2006

• Supervised a team of individuals in managing the marketing programs for national retail clients.
• Worked with clients and vendors to develop efficient and effective solutions for direct mail, high-end catalogs, in-store signage and newspaper inserts.
• On-boarded a national sporting goods retail client, which included establishing a new client services team on-site. As well as a national grocery store retail client, including integrating an existing production team into company workflows and culture.

TECHNOLOGY

• Brand Monitoring – Radian 6, Jive Social Media Engagement (previously Filtrbox), Hootsuite, Tweetdeck
• Analytics – Google Analytics, Facebook Insights, Social Mention
• Social Media – Facebook, Twitter, YouTube, WordPress, LinkedIn
• Social Business – Jive Software
• Other – MS Word, Excel, PowerPoint, Outlook, Google Docs, Mail
• Mac and PC operating systems